About the Authors

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Ben Edwards has led product, design, marketing and engineering teams—as publisher of The Economist online, as head of corporate and digital marketing at IBM, as IBM's chief communications officer, and as a vice president of product management at PayPal. Ben is passionate about building environments in which teams can learn, and is a student of lean practices and agile methods.

Best known for his historic work leading the development of the Obama 08 brand identity, Sol Sender has spent more than 20 years as a multi-disciplinary creative leader and agency executive, bridging design, technology, and strategy to drive client brand strength and business growth. His creative philosophy is focused on closing the gap between brand promise and all aspects of organizational performance.